Intro To Website Analytics
Posted on October 20, 2015 by Heidi Massey

Angela Wysocki and I decided to create some video blog posts on topics that are important to nonprofits and small businesses and their digital marketing efforts. And we decided to start with website analytics because there is perhaps… Read More
Like PR for a Rapist
Posted on May 27, 2010 by Heidi Massey
It started a few days ago when I saw a blog post about BP missing an opportunity on social media because the company was not totally engaged. A twitter account that looked just like a legitimate BP account… Read More
Category: The Hyperlinker Blog Tags: BP, CSR, disaster, Gulf of Mexico, Marketing, oil, PR, Social Media, Twitter