Using Canva To Format Images For Free!

Screenshot of cropping an image for a Facebook ad

Image Sizing Is Hard! Or so I thought… I create Facebook ads for clients. Facebook requires images to be 1200 x 628 pixels. (What’s a pixel, you may ask? I’m not really sure.) For some of my clients,… Read More

Intro To Website Analytics


Angela Wysocki and I decided to create some video blog posts on topics that are important to nonprofits and small businesses and their digital marketing efforts. And we decided to start with website analytics because there is perhaps… Read More

Blessings: An Unexpected List

My skinned Knee 20130729_230943

Sometimes we find gratitude in places where we least expect it. I love Wendy Mogul’s book, “The Blessing of a Skinned Knee.” In this book, Mogul says that parents should allow their children to experience the world in… Read More

You Want Money Too?

ILPIRG Letter screen-shot-2013-04-15-at-1-12-31-pm

I just received an email from Illinois PIRG, (Public Interest Research Group) a consumer interest group. They do some great work and serve as terrific consumer advocates. So I was excited by this email that suggested we all… Read More

Facebook Groups: A Space for Building Nonprofit Communities

Facebook Group screen-shot-2013-03-18-at-12-03-53-pm

This post is part the Lightspan Digital #MarketingHop on “Social Media for Social Good,” in which bloggers were asked to share their story about how people are using social media to raise money, awareness, communicate with volunteers and… Read More

SMAC! Campaign: A Living Legacy Of Love And Community

SMAC! Monkey 1043_486059244762180_375985388_n

This post is dedicated to my mother, Grace Ketroser, who died in October, 1985, from lung cancer, and who understood the value of community better than anyone I know. Between extensive volunteering and inviting every person in Minneapolis… Read More

KLOUT: Not Even A Good Starting Point


Homecoming King and Queen. It seemed so important at the time, but we discover as adults that what leads to winning a popularity contest as a teenager is pretty superficial and doesn’t tell us what is truly important… Read More

ChicagoCOUNTs: Conference Uniting Nonprofits & Technology

In the fall of 2009, while attending SocialDevCamp Chicago, I was struck with the idea that nonprofit organizations should have events to learn more about technology too. One year later, the first ChicagoCOUNTs was born. Since then, the… Read More

How To Really Win An ipad On Twitter

My ipad 2012-08-01_15-18-37_157

You know all those spam tweets about winning an ipad? Well, I really did win one. Seriously. I created my Twitter profile in 2009 because I kept hearing how great it was. It took me a few months… Read More

Narcissism: Knock It Off!


It was 10:30 p.m. I had decided to challenge myself with a 12 mile bike ride home from the northernmost Chicago el stop. I was riding in the street because it was far better lit than the sidewalks…. Read More